Meet Cortney Fletcher
Entrepreneur & Founder of eComBabes.com
Cortney Fletcher is an eCommerce entrepreneur & founder of eComBabes.com
Her flagship eCom Babes training has produced more female entrepreneurs in eCommerce than any other training on the market by far, and given over 6,000 women the education tools and flexibility needed to quit their jobs in exchange for entrepreneurship.
Cortney Fletchers' Story
Hi love, I'm Cortney Fletcher and I’d like to share a bit of my story with you.
I grew up in New England in a really untraditional household. I was taught to keep my head down, live frugally, and pursue the traditional white-collar path of college into a corporate job.
I was so convinced that this was the way to live my life, but I wasn't that great in school so instead I focused on sports. I attended Phillips Exeter where I was assigned the same dorm room that once belonged to the founder of Facebook.
Afterwards, in college, I was accepted into a medical program; which I chose only because it paid well. Things were looking good for my future. I was already deemed a success and & I was on my way to achieving the "dream" that I was sold.
But all that would soon change...
This is Phillips Exeter. Pretty Hogwarts looking, right?.
Once you expand your mind, it can never go back.
I had a few friends in college whose parents were super wealthy, in ways I had not experienced before. Not just money, but TRUE freedom. The ability to be where they wanted, when they wanted to be there and the finances to do anything that they wanted to do without question.
The more I started to hang around them, the more I realized that where I was heading was't where I wanted to go. One friend in particular’s parents were so wealthy it blew my mind; not only did they own multiple homes, but they truly had absolute freedom. It was when my friend's Dad came to town on his private jet that I started to see things differently. It was bizarre to see someone never look at a price tag or say "No, I can't do that".
I didn't know this type of lifestyle was a real thing.
I remember asking each of my friends' parents who lived this type of lifestyle what they did to make money. Every single one told me they were an entrepreneur and owned their own business.
At the time, I didn't even understand what it meant to be an entrepreneur, so I had to Google it. That's really where my journey began. I'd never considered that there were other options to having a “job”. Most people just follow the normal path; not because they are ignorant, stupid or scared, but they just don't know another way. I began to realize that most of society doesn't know what is out there, actually within reach.
After a bit of research, it became really obvious to me that this entrepreneurship way of life was what I needed to pursue.
I realized the idea of going to school for 5 more years, getting in serious debt just to work 40-50 hours per week for the next 40 years of my life all while doing something I wasn't even passionate about was not how I wanted to live my life.
I had this thought, that "one day life will have run it's course, and there is no turning back time for a do over or another shot." I realized that I have one life to live and If I don't build my dream I will become a cog in the wheel of someone else's.
So I dropped out...
If at first you don't succeed...
When I dropped out I was scared but excited. I bounced around from job to job and idea to idea. I tried it all... car sales, solar sales, traditional affiliate marketing, multi-level marketing.
But eventually I was introduced to this concept of eCommerce. I loved the idea of owning 100% of my own business, selling items online to customers all over the world. I loved what I was learning about eCom. The massive growth potential. The ability to reach the entire world. The endless earning potentials.
I watched a few youtube videos, I chose a product that I thought was cool and assumed everyone else would buy it. I bought 200 necklaces, spending almost my entire savings on inventory because that's what other people were doing... I was like “well I guess this is just how having an online boutique works”.
I took what I had left and paid a developer to build my site, and paid for some online and print advertising in a magazine. I packed and fulfilled every single one of my orders (all 17 of them) and when it was all said and done all I was left with was my life savings in the new form of boxes of necklaces that I couldn't get rid of.
I lost all hope.
I learned a hard lesson, doing e-commerce the “traditional” way of buying products you don't know people want to buy, and paying for marketing you don’t know will work all with no experience - is a recipe for disaster.
First taste of success
Soon after tasting the failure that 90% of eCommerce entrepreneurs have experienced in approaching things in the old way, something amazing happened.
I had a few of my girlfriends over one night. I brought out a box of necklaces and handed them out - I had lost all hope. There was no way of starting a profitable eCommerce business without more serious investments - so I figured I might as well donate to my friends.
It was two days later when I got a cash register sound notification on my phone... I couldn’t believe it.
15 minutes later another, and another...... "is someone playing a prank on me?" I thought.
It wasn't a prank. It was my first taste of the rest of my life. It turns out my friend who we'll call “Alice” had a fashion blog and posted about the necklace I gave her with a link to my site.
I made $312 dollars in one day.
It felt so good to finally see sales come through.
This changed everything for me and best of all I didn’t pay a single penny to make that profit.
I thought long and hard about what happened and I started to look at this whole thing differently. I basically got her to sell my jewelry for me, for free.
I thought "how can I make that same thing happen again, but in a bigger more systematic way?". I stayed up for nights on end developing a detailed system.
Once I launched it my store turned into essentially an overnight success. My $300 days soon became $2,000, and so on and so on. This new method of selling products was so easy and effective. I call it “Connective eCommerce”.
The Connective eCommerce Method
The old way of selling online is just horrible. You spend tons of money buying inventory and then have to store it all in your house, you turn your garage into a fulfillment center, risk tons of money on paid advertisements with absolutely no guarantee of a return. You can only really promote 1 or 2 products, it’s just a massive headache and a complete risk.
The method I invented completely flips this upside down. You don’t have to spend thousands of dollars buying any inventory, you eliminate the risks of paid advertising, you never have to pack and fulfill orders.
There's little to no start up cost and you can list thousands of products with ease. It’s obvious that this way is far better right?
I realized that the key to success for virtually every online boutique on the planet is to identify the niche you are targeting, figure out how to test your products in the market, achieve pure profitability without all of the complexity, then reinvest into scaling to the moon with paid advertisements.
Helping others avoid disaster & see success
When you hear about someone who is able to start profitable online boutiques one after another with no inventory, no paid advertising and no fulfillment of course that's going to raise some eyebrows and gather some attention.
I guess that's one side effect of mastering a skill that everyone needs is that everyone wants to learn it or benefit from it in some way.
It started with my friends. Now, to be honest, at the time I really thought either I was special or had something special going and didn’t really think anybody else could do what I was doing.
Because of that, when people asked for me to coach them my immediate reaction was to say "No". I turned down some close friends, friends of friends who were willing to pay me monthly but one particular friend of mine just wouldn't give up. She would text me 2-3 times per day telling me she wanted to learn my methods and would pay me whatever it took. Eventually I gave in and decided to try teaching this “Connective eCommerce” strategy to her.
To be honest, I didn't; think it would work for her. Remember, I thought this was something only I could do, but she begged me to do it and it was going to be easier just teaching her than dodging her all day. We jumped on Skype calls twice per week and I taught her everything I knew. Like, everything. All of the small nuances, techniques and secrets I learned. I kind of just poured it all out.
Within three weeks I couldn't believe it, she had her first 50 order day. To say I was shocked was an understatement. Working with her she went from knowing NOTHING about eCommerce to hitting 50 order days in just 3 weeks! Then I started working with more people, at first it was a few one on one sessions just like with her, but soon it turned into small groups of 10, 20, 30.
Eventually I had women banging down my door to learn what I knew. They knew If I worked with them they had a much higher chance of success than going at it on their own and on that same coin I knew that If I worked with them I could save them from making huge financial mistakes and ruining their chances + experience in entrepreneurship.
Eventually I couldn't physically take on any new students. There was only 1 me, and 100's of women per week emailing me or messaging my social media accounts pleading for help. Some wanting to start a business from scratch the right way, some already in business and nearly underwater looking for a way out.
I wanted to help them, but I knew that if I wanted to expand past groups of 10, I would need to create some form of training that would be valuable to students without my direct involvement in every component of their businesses.
Because of this, I began working on creating a course that anyone could take online and learn how to build their own business in a relatively short period of time. One that covered all of the steps in extreme detail, where no stone was left unturned.
The eCom Babes Bootstrapped Training
The first few training products and courses I created succeeded in bringing in profits for my students, but it wasn’t quite hitting the mark... at least the mark that I envisioned.
I wanted more drastic results for my students and I wanted them faster.
You see, there are thousands of people out there offering online training, and one thing that many of them have in common is that they just give people a piece of the puzzle. Some of the richest "teachers" or "gurus" out there will break up keys to success into 10 different "fast action" pieces to be purchased separately, really just stringing customers along, using psychology to get them hooked without actually leaving them better off.
That's not how I wanted to run my business. That's not how I was going to make an impact.
I wanted to give people everything they needed to legitimately succeed and achieve profitability in one package; when they follow through and put the work in, they will succeed in starting an online boutique from scratch and getting real paying customers quickly.
The methods taught in the eCom Babes program have been proven time and time again with over 1,000 students.
I wanted to go above and beyond investing thousands of hours pouring my absolute heart and soul into a program.
And in the pursuit of this, eCom Babes was born.
I knew right away with our first 50 students that I had created something special, but even I couldn’t have guessed just how successful this course would be, not in terms of enrollment but in terms of transformation & results experienced from our customers.
Within 3 years, this single course has provided over 6,000 students with the skills and education necessary to quit their jobs and work for themselves full time building their own online boutique.
This course has grown into so much more than just a "course."
Although the course is on its 6th iteration, there are many more to come. This is to stay ahead of the curve and keep delivering results in the fast changing landscape of eCommerce. eCom Babes has quite literally transformed from a course into a real flourishing company with employees and coaches that help women like you every single day start and grow online boutiques.
If you’d like to get a better feel for what eCom Babes is all about, check out this free training:
How I Built A Hyper Profitable eCommerce Business Without Spending Any Money On Inventory Or Advertising
In this training I introduce you to the different concepts and ideas that helped me achieve success and the 3 components of the Connective eCommerce method, so that you may too get on your way to achieving freedom through eCommerce.
What does the future hold for eCom Babes?
Nothing makes me happier than empowering women to spark change within themselves and change their lives for the better. Women aren't just “who they are”. We're all built one piece at a time, and you can build yourself into whoever you want to be and obtain anything you want in the process.
My babes have become some of my best friends and I like to celebrate their success at each stage of the journey. Specifically we love to celebrate our students' first sales as it's the most life changing. It solidifies every decision and proves that they have what it takes.
Getting your first sale really has a special feeling that comes with it.
1 single customer leads to 100,000.
eCom Babes has really become a movement. A culture of women who are going after their dreams, living life with a purpose, creating friendships that better build each other up and businesses that provide the lifestyle + freedom we've always wanted.
I’d love for you to join us.
Ready to start your own online boutique?
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